Babylon has a deeply ingrained culture of creating campaigns based on scientifically valid and replicable measurement processes that address both Measures of Performance (MOP) and Measures of Effectiveness (MOE).

Our team of social scientists ensures that all campaign elements are designed and produced with utmost commitment to measurability standards of predefined campaign objectives, against which the outcome of campaigns is assessed.

Babylon has also developed cutting edge proprietary software for conventional, qualitative and quantitative based processes, as well as digital/social measurability, including data-mining, conversation mapping, and sentiment tracking.