Appreciating the momentous significance of research, analysis and active involvement in industry initiatives, Babylon keeps abreast of media developments, market trends, and ever-changing consumer motivations.

Babylon utilizes online data mining, conversation mapping, and sentiment tracking—in conjunction with in-depth desk and field research conducted by a team of world renowned subject matter specialists—in order to develop a comprehensive understanding of our audiences and their environments.

We go beyond simple demographics; we track people's interests and passions. We go beyond counting passive impressions; we trigger active audience expressions. We go beyond monitoring purchase intent; we harness influence on actual purchases.

Accurate audience identification and segmentation is essential to the assessment of the potential application of a communications project. To this end, we leave no stone unturned in order to determine the ultimate communication strategy with the appropriate themes, concepts, and messages that will engage, inspire and ultimately influence the target audience.