Advisory

Babylon's advisory services go beyond communications. We support major clients to navigate opportunities and risks. We provide economic, political, sectoral, and regulatory guidance. Our multi-disciplinary team of global thought leaders and local experts provides insightful, discreet, and unbiased advice, allowing our clients to minimize risk and efficiently achieve their goals.

Campaign

Babylon adopts a cohesive approach to campaigns, intertwining all elements of the process with a singular golden thread. This thread serves as the foundation, firmly anchored in thorough research, and guided by the agreed-upon strategy. It seamlessly weaves through the stages of creative concept development, rigorous testing, meticulous media production, and extends into the dissemination phase. By maintaining this unified approach, Babylon ensures that the campaign remains scientifically measurable, allowing for accurate evaluation of its impact and effectiveness.

Strategy

Babylon is entrusted to develop strategies for major governments and corporations on topics as diverse as country reputation building, peacebuilding, countering false narratives, brand positioning, and product portfolio development.

Our strategies are based on a detailed, data driven understanding of the target population within the context of their political, cultural, psychosocial, and economic reality. Babylon's multidisciplinary systematic approach uncovers and quantifies the fundamental human-centric drivers of perception, belief, and behavior critical to successful strategy development. Empowered with this knowledge, we work collaboratively with our clients to create measurable and effective long-term strategies.

Research & Analysis

Babylon digs deeper to uncover the fundamental psychosocial drivers that underpin individuals' perceptions, beliefs, and behavior. Our research and analysis are powered by our interdisciplinary team of sociopolitical subject matter experts from leading universities and think tanks, including political scientists, sociologists, security studies experts, and data scientists.

We harness expertise in advertising and marketing to ensure the data and insights produced from our research are meaningfully operationalized for both commercial and government clients. Through our trusted network of data collection partners we conduct qualitative and quantitative research in over 180 countries. Our proprietary technology and science-based approach ensures consistent and high-quality data collection and enables cross country comparability. Babylon's work in tracking misinformation and disinformation narratives has been foundational to major behavioral change and reputation management programs.

Reputation Management

Babylon supports clients to align their mission, vision, and values with those of their stakeholders. Expert human analysis and AI-driven technology are combined to forecast emerging trends and develop response strategies to potential reputation threats. We design, implement, and evaluate multimedia campaigns for strategic messaging on national, regional, and global levels.

Our work with corporate and government clients in more than 80 countries tracks brand and reputational health. We tailor strategies to local audiences, shaping and enhancing narratives to align with the core social values of our clients' stakeholders. In short, we enable our clients to define and control their narrative.

Sustainability & Climate

Babylon's work for our clients at the intersection of brand reputation, consumer behavior, and environmental attitudes uncovers how people respond to climate challenges and how governments and companies can promote sustainable practices. We develop value-based communication strategies to rally people towards desired attitudes and behaviors. Focusing on individual values in strategic communications can shift behavior for the common good.

Through climate communications, Babylon empowers individuals to adopt sustainable habits at home and work, advocate for sustainability, and make eco-conscious choices.

  • Baseline studies and research to quantify attitudes toward climate change and sustainability
  • Advice and analysis on aligning national and corporate brands with fast changing attitudes to sustainability and climate
  • Environmental awareness and behavior change campaigns
  • Support organizations to institutionalize the Sustainable Development Goals (SDG)
  • Corporate Social Responsibility (CSR)
  • Environment Social and Governance (ESG) compliance
Values Activation

Human perceptions, beliefs, and behaviors are fundamentally shaped by underlying universal values. Our approach is based on more than thirty years of peer-reviewed research conducted in more than fifty countries across the globe. We have developed a proprietary tool to operationalize this research, which drives our analysis, strategy, campaign development, and assessment work for our clients.

Our research and analysis identify the core personal and societal values that people prioritize, allowing us to evaluate audiences' psychosocial dispositions and narrative susceptibilities. We map narratives and societal values, shaping opinions and responses to messaging. Through multimedia communications efforts, we operationalize these insights to build effective strategic communications.

Development & Stabilization

Babylon has deep experience operating bespoke on-the-ground networks in some of the most volatile regions in the world. We build teams that reflect the multiethnic populations of the communities and countries where we work. We have years of experience working in politically fragile and unstable countries in Central and Eastern Europe, as well as conflict zones in the Middle East, Africa, and South Asia. Experience taught us that respect for local languages, traditions, and cultural values is the key to success.

Social Science

Social science is at the center of everything we do at Babylon. Our globally renowned psychologists and sociologists ensure that we focus on the underlying psychosocial drivers of perception and behavior. This is key in addressing consumer decision making, brand engagement, and narrative management, including countering misinformation and disinformation.

AI & Data Science

Babylon is at the forefront of applying AI and data science to ensure a more data-driven, agile, and human-centric approach to decision-making and messaging. Our data science team utilizes machine learning to help organizations analyze vast and complex data sets to uncover insights that were previously hidden or too cumbersome to extract. This allows for more informed and proactive strategic decisions.

Impact Assessment

Babylon uses a rigorous approach to assess the effectiveness and performance of communications. As a global provider of campaign assessments enabled by AI-powered data acquisition technology, we conduct qualitative and quantitative surveys in more than 180 countries.

Our data and social science-led assessments team develops models that map and track narratives and measure the factors that drive perception and behavior change. Our media investment experts monitor the performance of conventional and digital media to ensure the campaign reaches the target audience in the most efficient and impactful way and to allow for constant optimization. Bespoke dashboards allow our clients real-time access to key metrics, which empower agile decision making.